Together with the services segment, the retail market detains the highest employment rate in Brazil, representing more than 50% of the national GDP. This is also reflected on the Executives’ salaries that are very competitive if compared with the other’s emerging countries.
According to the survey released by FecomercioSP in May 2016, the retail market – in São Paulo city – filled 46.700 formal jobs, only in the first quarter of the current year.
Even with the current crisis, the market is heated. Several brands are expanding in Brazil, mainly international chains of fashion, luxury goods, beauty and cosmetics. Today, Brazil is the third largest consumer, behind Japan and United States, with a sales turnover of more than R$ 110 billion (2014).
According to “EMEA Fashion & Luxury market: Private Equity and Investors Outlook 2016”, elaborated by Deloitte, the fashion and luxury market is going to grow more than 5% in 2016, guided by cosmetics, fragrances and clothing.
In accordance with this report, 83% of investors appoints a significant growth in the cosmetics and fragrances industry. For what concerns clothing, accessories and decoration, the report esteems an increase of 66%, while watches and jewelry, yachts and private jets, will decrease, considering a -20% loss, if compared to 2015.
This intense flow will result in many skilled professionals available in the market; many of them are studying and preparing themselves for the retail industry, taking advantage of several universities courses and MBA in this area.